Lecture break

In Finland we have this thing called hiihtoloma. In english it would propably be called "ski holiday." We don´t have it becouse we are studying higher education but little kids have it and that´s why Anna and Ilkka had their holiday this week. It´s good, i can do some school stuff witch i have to return next week, while im on holiday in Istanbul.

We had two little tasks for this week according to this digital business course. First was watching Kyla Mitsunagas TED speak and reflecting it. So I watched it and I agree with her in most of the points she was talking about. I think learning is a journey as she does, a lifetime journey. Im a person who likes to have challenges and goals in life. And then she was talking about learning at and  with students. Learning at is working in math, languages and that kinf of stuff but teacher can try to add some with also in those subjects. The thing with "the girl who came in her office during office hours" I think in South Korea they have cultural thing with "should" and girl was thinking that way. In Finland we have that too, but most of us is thinking what is reasonable and what I should not do. It´s more about fear of getting unemployed after graduating etc. I do that thinking myself, but I also try  thinking what i wanna do. I can handle that travelling part :) Or when you travel enough? And the last thing was: believe in yourself. Believing in yourself is very, very important. Sometimes it feels like you are not good at anything but then you have to lift your head and think what you have to do to achieve your goals! So Believe, Plan and Achieve!!! And here is the video: (Thanks for Mira Niemi who said that it´s possible to attach other peoples videos in my blog)

And the second task was to market Super Park videos. We are now in that part where we have shared the video in social media and we also tried to send it to whole Laurea but you have to have rights to do that, so it didn´t work. We send the video link to a woman whose kids was on the video so they can also share an watch it. We are also learning while we try to get more views. I did some studying about Youtube optimising. It´s about searching, naming, describing, tagging, comments, publishing, texts and links. You will see how we made it on monday.

This week was nice. I did cross county skiing and i was on a long weekend holiday with my friends in Himos ski resort near Jyväskylä. It was super fun, i just made it home from there. I triend my new skiis and loved them and skiing. I used to snowboard before this weekend but i think i have to sell my old board, becouse skiing is the thing now. But now i have to do some unpacking and packing.

Sanna

Week number 5

This week started with Anna´s  lesson about social media advertising. I don´t know if i´m the only one thinking like this, but the lesson was just mess of things? I take lots of pictures from lessons so i can remember what were the subjects but only thing that comes to my mind is those pictures of Animalia and Discriminatie.nl advertising and Emotional, Sexual and Social appeal. I think you should check those advertisements, those makes you think  or what do you think? Here´s few of them:

 

And she also talked about how you have to think where you advertise, what, to who and what kind of message do you want to give? Or something like that. I feel like i didn´t really learn anything. Maybe i already knew something about the subject but pictures and videos were nice.

In the other hand this week was busy and gave me a lot. I learnt new things and projects were interesting. Last week I was writing about Lacy Box if you remember. It was a task about social media advertising. Our team is happy about our results and i can put some picturess about our adds here (If you are part of our digital business group you can see all of them in Google Drive account). Lynn-Marie seemed happy about every teams pictures, texts and hastags we had planned. She can get some ideas for her advertising.

Landing Page slider

Landing Page

 And the other task was the Super Park video I promised to show you. The link to the video is here and you should watch it becouse its GOOD and becouse we are having a competition between the teams about how many viewers we get. So Watch It :) I´m clad couple of our team members had Mac Books so we could make the video with IMovie. I liked all the videos we watched on friday and those were very different so i think Super Park will like them.

 I have to give you teachers some feedback about video making and photo editing tasks. Our team was talking with others and tasks felt stupid when you didn´t have the right programs or knowledge of things you had to do. I know we´re learning by developing in Otaniemi, but next time a small lesson about video or picture editing or giving us those programs in use would be nice. It puts students in unequal situation if someone happens to have a pro version or previous knowledge

Photos of advertisements:
adsoftheworld.com
penilecodeavenger.blogspot.com
theinspirationroom.com
www.telegraph.co.uk

Next week will be Awesome, we only have to market our video and i have one lesson at school. then im going to Himos skiing center with my  friends for a long weekend. Yeeei.

Sanna

Video filming, Editing and New Project

Hello blog readers,

It´s that time of year when love is in the air, so I wanna wish you guys Happy Valentine´s Day <3

On monday we went trough the presentations for SSM. There were ideas of how to make more value for their employees and how to make their jobs more versatile. Ideas were points from tasks, movie ticket prices, get together happenings, apps, worker profiles, developing intranet and so on. It was nice to plan those, but unfortunately we had limited time for the task. And that was our whole school day, just ouple of hours.

Tuesday there was a Laurea ES alumni breakfast at our school. If we can´t take part at our digital business lectures we can compensate it with interesting happenings like this. There are many good happenings if you know where to search them, some of my classmates go to Aalto University to hear speakers. So I was early when I left at home, but I have to drive the whole ring I to get to school and I think there was some accident becouse it took 30 minutes to drive 10 kilometers. So i missed it, and it sucks I thought that i´m never going to drive to school again, but well well where was I next morning.

On tuesday we had the best school day ever, we got free entrance to Super Park Vantaa, where we made filming to our school project i was writing last week. Our theme is birtday party and we had fake birthday there. One of the employees children and their friend came to our video shooting as actors. And ofcourse we took some extra time to do fun stuff there. Super Park was Super Fun. Next week you are going to see the video after we have edited it. Here is a video about the day:

 

During the week we edited the video and made other school stuff. Next lecture was on friday and that was interesting again. We had a guest lecturer Lynn-Marie Sederlöf-Airisto from company called Basware. She has founded a company wich sales a product called Lacy Box. She is selling underpants for women as a subscription box (or without). And she gave us a project where we make social marketing campaings for her company. There was many themes and we got anniversary, which is super interesting. She also kept a lecture about social media marketing: how to reach customers, how to analyse customer behaviour in the internet, email automation, how to learn things in the internet for free of change. Lecture was very good and the topics very very useful and important. She was one of those lecturers when you just sit and think that "Wow, she´s amazing and inspirational, Someday I wanna be like her." If you know what i mean. 

After Lynn our digital mentors Camilla and Mira gave us a lesson about Linked In. I already have a Linked In account so part of the subject I already knew but i got many new connections and I learned where to ask recommendations and I got endorsed by Mariam, thanks. And the learned us how to make qr codes. Here is my code if you want to visit my Linked In page: 

My Linked In account qr code

And becouse its Valentine´s Day, I want to close this week with photo of my hairy and loved dog Rane <3 I took the picture in Mustavuori forest on Saturday. XO XO.

Next week: Super Park videos and Lacy Box adverticing..

Super Park, Suomen Suoramainonta and Super exciting tasks..

This week was super! In school it started with two visitors. First visitor was Eija Gerlander, Marketing Manager of Super Park. And second was Juha Pakkari from company called SSM (Suomen Suoramainonta). We were learning about cultural stuff, i was in Tallinn with one of my best friends. Fun fun fun..

Super Park is a indoor activity park for everyone. You can check their webpage here. They are very active in social media and arrange lots of events with celebrities. I higly recommend to visit their social media and ofcourse one of their parks. They gave us a task to develop their digital marketing according to their challenges. Their major challenges at the time are: How to get people know what is Super Park, How to reach family decisionmakers, How to deal connecting their social media accounts under one big account, how to make customers content makers and developing their youtube. Makes me super excited, sounds like a fun project. We also got a project where we can use those information a littlebit: Our teams are going to make a video in their park in Vantaa. We have one week to think about the subject of the video and make plans about the shooting. We are going to make video shooting on next tuesday and our subject is birthday party. I let you know more about the project when it´s further.


SSM is the biggest advertaising company in Finland. They deliver magasines in whole Finland and they reach 85 percent of population. From them we got a task to think about how they can do something more for customers, employees and in social media and internet. How they can develop their palette of services. We are going to present our results tomorrow when we are having two visitors from SSM.  I´m super exited about the tasks.

On thursday we had a lecture about culrural stuff. About different cultural conflixes, behaviours, differences. I have done one school project and i made a research about cultural influences in consumer behavior and i think it´s very fashinating subject. Anna told us to think about our our cultural suitcases. I travel a lot and i thought it´s easy to think it. But no, i was visiting Estonia this weekend with my friend and tried to think, without results. I´m mix of all the places i have been travelling and where im from. I have gathered peaces from Greece, Germany, Russia, Sweden, Norway, Denmark, Estonia, Latvia, Poland, Italy and well, maybe those are the places i have visited. People were different from Italy i learned to keep my hair opened, in Poland women wore little jackets and i just love those. I try to gather best things from all the places. But next week you get to know something about making this awesome video project.

Cultural suitcase ( http://www.englishandculture.com/blog/bid/57693/Cultural-Transitions-What-to-Expect-When-you-Move-to-the-U-S )